The Brazilian government intends to intensify trade relations in Turkey by means of a business mission. Between October 30 and 31, Brazilian business people are participating in roundtables to enter and expand business activities in Turkish markets and countries in the region, including Russia, Ukraine, Hungary, Kazakhstan and Azerbaijan.

The initiative, organized by the Ministry of Development, Industry and Foreign Trade (MDIC) and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil), seeks to increase sales in the region. According to Tatiana Prazeres, the MDIC Secretary of Foreign Trade, the countries visited have "commercial potential to be explored, since they have presented significant economic growth in recent years."

The government is interested in prospecting non-traditional markets to expand the destinations for Brazilian exports. This diversified agenda decreases dependence on foreign sales in markets regarded as traditional. With the exception of Russia (1.3% in 2011), each of the other countries represent less than 1% of Brazilian exports.

"At this point, it is necessary to intensify efforts to expand sales to non-traditional markets, especially to the most dynamic and emerging economies," said Tatiana.

It is estimated that Brazilian business people will close US$ 20 million in immediate trade agreements and others over the next 12 months. Each negotiator from Brazil will participate in at least eight rounds of negotiations with buyers who previously expressed interest in acquiring the products they sold.

The Brazilian delegation will include representatives from the food and beverages, electrical-electronic, machinery and equipment, fashion, chemicals and pharmaceuticals, health and technology sectors. This year, business exchanges have been organized for Peru and Colombia. Another mission is scheduled to go to China in November.

01 November 2012