Publicis Groupe announced that it has acquired a majority stake in DPZ, one of Brazil’s leading advertising agencies. According to the terms of the agreement, Publicis Groupe immediately acquires 70% of the new agency, and has the possibility of increasing its participation to 100% over the next two or three years.
DPZ will retain its name [...]

WPP announced Friday that its wholly-owned operating company, Possible Worldwide, the global interactive marketing agency that is part of WPP Digital, has acquired a 70% stake in Grïngo Publicidade Ltda (Grïngo), a leading digital agency in Brazil.
The acquisition comes just a day after WPP, the world’s largest communications services group, announced that it has acquired [...]

WPP, the world’s largest communications services group, announced Thursday that it has acquired 70 per cent of F.biz Ltda., the largest independent digital advertising agency in Brazil.
The São Paulo based agency was founded in 1999 and has enjoyed annual growth rate of nearly 50 per centsince then. The agency employs 200 people and services clients [...]

French advertising giant Publicis Groupe SA is to acquire a 49 per cent stake in Brazilian advertising firm Talent. There had been speculation with reports suggesting a possible deal between the two firms over a potential takeover earlier on. The French advertising major has embarked on a strategy for increased revenue from emerging markets that [...]

The Financial Times reported last week that French giant advertising firm, Publicis Groupe is about to conclude a deal with Brazilian ad agency, Talent, that will see it acquire a majority stake in Talent. According to the Financial Times report, the Publicis deal could value Talent at around $200 million.
Talent is one of Brazil’s foremost [...]