US based NII Holdings, Inc., a differentiated provider of mobile communication services operating under the Nextel brand in Latin America, Tuesday announced the launch of a new brand identity across the region, which includes a new logo, tagline and graphic design.

The new logo will unify the brand identity and enhance brand recognition across all five of the company's markets and is designed to appeal to NII's current customers while attracting new customers in support of the company's growth strategy.

The new logo and brand strategy will be launched today at a series of events for customers, business partners and media in Brazil, Mexico, Argentina, Peru and Chile.  The new NII logo will also be unveiled in the United States when NII participates in the opening bell ceremony for the NASDAQ Stock Market on September 21, 2011.

According to Steve Dussek, NII's chief executive officer, "The Nextel brand stands for superior quality and customer service across its markets, especially among businesses.

“NII earned its reputation as a premium service provider and a trusted partner by delivering differentiated and innovative products and services that help its customers be more productive.  As the company pursues its plans of launching 3G networks and providing new products and services to expanded customer segments, it is the right time to refresh its brand identity with a new logo and brand strategy that better reflects its focus on connecting its customers and their world, not only in the workplace but wherever they are and whenever they need it," he added.

Greg Santoro, NII's executive vice president and chief marketing and strategy officer noted that, “NII’s new visual identity uses connectors derived from the 'x' in the company's new logo that are meant to join ideas and focus attention.”

“They express the professional and personal nature of its network and provide tremendous flexibility to deliver its message to customers while maintaining a clearly recognizable visual language that expresses how the brand connects customers to what's important to them," Santoro said.

Orange was selected as the dominant color for the new logo for its freshness and appeal, while a proprietary font was chosen to lend a contemporary feel. The NII Holdings, Inc. logo will change its design and color to coordinate better with the new Nextel brand graphic identity that will be used in the company's markets.

The introduction of a unified logo, tagline and graphic design across NII's markets in Latin America is expected to improve customer recognition and loyalty.

19th Sept. 2011