Robust Program Allows Channel to Capitalize on the Growing Demand for Software Defined Data Management Solutions for Cloud and Hybrid Environments

TEANECK, NJ, October 15, 2015 /PressReleasePoint/ – Data Dynamics, Inc., a leader in storage management solutions for unstructured data, today announced its Data Dynamics Advantage Partner Program. Designed to address the massive need for partner-led solutions utilizing the StorageX platform. The Data Dynamics Advantage Partner Program gives channel partners the ability to accelerate NAS hardware sales, strategic entrenchment into enterprises, and increase margins on consulting and professional services, and specialized technical and sales training. As members of the new partner program, VARs, System Integrators and Service Providers can get up to speed quickly and at no cost, and then increase their revenues and profitability as volume increases over time. The partner program also offers special discounts to partners that invest in training their resources on the StorageX platform.

“Data Dynamics continues to see strong growth via our channel to deliver a software defined data migration and management solution for next generation hardware environments,” said Sean McCarry, VP of Worldwide Sales, Data Dynamics. “The channel is vital to our success, we have realized great value from the support of our channel partners as they educate and deploy StorageX in their customer environments.”

The software defined data migration and management market is being defined by Data Dynamics as they educate the marketplace in driving automation in what is otherwise a manual and labor intensive process. Based on estimates by IDC (International Data Corporation) unstructured data is growing at 65% year over year and to meet this explosive growth legacy hardware vendors and new start-ups are building next generation systems (software and hardware based) to address the scalability needed. Unfortunately, the transition from legacy hardware to new systems is a tedious process and one that is often overlooked. This creates a market opportunity that today is north of $2 billion dollars being addressed by services and lacking automation.

McCarry explained, “Exponential data growth necessitates frequent capacity expansion – and relies heavily on manual migration efforts which are labor intensive and very costly. Automated, policy-based mobility solutions solve the migration problem allowing enterprises to move quickly to next-generation hardware platforms. What’s more, with data never sitting perpetually at rest, the need to have an intelligent data management solution is a necessity across the data lifecycle. With industry leading technology, the StorageX software platform can help our partners enable these moves for their customers while mitigating risk and reducing the aggregate time and costs.”