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Industrial Tourism is highlighted in international congress

Event brings together about 400 people between companies and industry experts for the first time in Brazil

Between August 15 and 17, the Ministry of Tourism participates in the 1st International Congress of Industrial Tourism, based in São Bernardo do Campo (SP). The event brings together about 400 people from Brazil and countries like France, Portugal and Argentina in order to debate and exchange experiences lived by companies that operate in this segment. Industrial tourism is already successfully carried out in cachaça, wine, household goods and even chocolate factories industries from north to south of the country.

The coordinator of Mapping and Territorial Management of the Ministry of Tourism, Ana Carla Fernandes, said that Pasta has closely observed the potential of this segment, important for the development of tourist regions such as ABC Paulista. “We have seen how much this type of tourism has interested tourists and buzzing the economy. Such an event at the international level is of great importance so that we can see the successful experiences and take them elsewhere with potential for industrial tourism. ”

Still in her speech, Ana Carla presented the actions that the Ministry of Tourism is taking at the tip to develop tourism in the country and make it become increasingly a milestone in the government's economic agenda. “Our goal is to promote integration, improve dialogue and broaden the exchange of experiences between representatives of the tourism sector from all over the country, paying attention to the specificities and diversity of tourism offer in each state or region,” he concluded.

During the three days of the event, participants were able to attend lectures, panels, round tables, exhibitions, exhibitions, monitored visits and thematic rooms. In addition to the Ministry of Tourism, representatives of companies from the city and other states of the country are present. The event also has the participation of an international initiative: the Industrial Tourism Program of São João da Madeira, Portugal.

Hosting the event, São Bernardo do Campo (SP) is considered one of the main hubs of the national automobile industry. Annually, the city receives about 7 thousand tourists from all over the country and abroad interested in knowing the productive processes of local companies. In Brazil, besides São Bernardo, other cities such as Vila Velha (ES), Joinville (SC) and Serra Gaucha take advantage of industries to diversify the sector.